Changing perspectives
In the University of St. Gallen course, teams took on the roles of VW, Tesla, BYD, NIO and Toyota. Using AI, they developed scenarios and tested strategic responses.
Putting assumptions under pressure
Geopolitical fragmentation and software-driven business models set the frame. The format makes visible how decisions depend on the actions of other market participants.
Source: Original article on erwinhettich.com. The image shows work at the Strategy Lab and illustrates the topic.
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